How a Mall group improved sales by 35% of its members
How did the process begin?
The client was looking to track the flow of people through different hallways and areas, but their existing technology did not allow for this task.
Thanks to KSI's ability to identify each individual, you could obtain precise information about their access points, route, time spent in place and specific areas visited, customer acquisition and sales conversion of all stores.
This objective information gave him valuable data to present to his tenants.
What was done?
All store efficiency information was collected, and then:
-
Automatic suggestions and reports were configured for each tenant with opportunities to increase their efficiency
-
An analysis platform was made available to all tenants where they can evaluate their campaigns
-
The trajectories and customer journey of visitors to the shopping center were identified. to understand the demand for services
"Initially, we were focused on quantifying the flow of customers in the aisles due to complaints from some business partners. We lacked solid data to show them that there was movement, but that their stores were not converting at the same level as others.
We then incorporated store visitor counts and sales into the flow analysis, allowing us to measure attraction and conversion rates. By benchmarking and categorizing stores, we were able to provide them with specific automated suggestions to increase their stores' ability to sell or attract customers."
P.L. company technology manager
What results were obtained?
The main result was the massive use of information.
It was possible to send automated suggestions to 100% of the tenants proactively, while 35% of them enter the platform on a weekly basis to analyze their commercial efficiency indicators.
Of this last group, an increase in sales conversion between 5% and 10% was evident since the implementation of the tool.
"By obtaining so much information from our shopping centers, we realized that it was impossible for our team to analyze it, we simply did not have the time.
But with KSI we were able to "delegate" this information analysis to our partners, so that a massive, data-based optimization process was implemented."
P.L. company technology manager
Summary and ROI
+5-10% in sales in 35% of stores
Of the tenants who use the platform compared to those who do not
35% active users
35% of stores use the platform weekly
Necessary investment 30x lower
Comparing to a traditional counting sensor approach (and not taking into account that much fewer indicators would be obtained)
Packs used:
The voice of our clients:
Marcelo Lombardi
General Manager - Shopping Tres Cruces
"With the contribution of KSI analytics, we help merchants efficiently manage the point of sale. This allows them to have valuable information to identify opportunities for improvement in real time and thus maximize their sales."