How a shopping center increased its visitors by 20% in 1 day
How did the process begin?
The shopping center group decided to modernize its people counting systems, replacing counting sensors with KSI's advanced video analytics in order to obtain more information from its visitors.
They were surprised when they saw that the traditional sensors they had, although they were the most renowned in the world, had a problem: when groups of visitors traveled together, or in crowds, the sensors counted 20% less traffic.
KSI, on the other hand, managed to distinguish each person who accesses it with an error of less than 0.5% (manually audited).
"Imagine our face when we unintentionally 'produced' 20% more customers overnight. No, we don't hire an army of clones to walk through our hallways, we just change lenses to better see the movie we're watching." we already had.
The traffic indicator is our main metric, our joy at being able to increase it 20% in one day was very great"
O.C. Shopping center operational manager
What was done?
Actions that were carried out:
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Installing the KSI system in parallel with the old sensors for a direct comparison.
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Manual audit using footage recorded by security cameras to validate the accuracy of the count.
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Analysis and comparison of traffic data between KSI and counting sensors
"They're like those pop exams that no one wants, but in the end you're glad you had. We ran an audit with the cameras we already had and KSI passed with honors, while our old sensors needed remedial classes."
O.C. Shopping center operational manager
What results were obtained?
The impact of this revelation went beyond a simple statistic. By adjusting actual traffic to the reports, the value of commercial spaces increased and marketing strategies were refined with accurate data, yielding tangible results that improved decision making and future strategies.
"At first, we thought KSI was being too optimistic with the numbers. But after checking manually, he turned out to be the only realist in the room. Not only did our manual counts support KSI, but they showed us that for years we had been under invisibility 20% in our customer flow."
O.C. Shopping center operational manager
Summary and ROI
+20% in traffic indicators
Being the main KPI for evaluating the performance of the Shopping Center
-50% in OPEX
Implementing KSI had a minimum CAPEX (due to the reuse of cameras) and an impact of -50% on the OPEX, obtaining many more indicators in addition to the count.
+20% valorization of spaces
Allowing you to correctly value the real value of your spaces and marketing actions.
Packs used:
The voice of our clients:
Marcelo Lombardi
General Manager - Shopping Tres Cruces
"With the contribution of KSI analytics, we help merchants efficiently manage the point of sale. This allows them to have valuable information to identify opportunities for improvement in real time and thus maximize their sales."