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How a shopping center made its vehicular and taxi traffic flow like a well-orchestrated symphony 

Explore how a shopping center transformed its chaotic flow of vehicles and taxis into a symphony of operational efficiency using KSI video analytics technology. 

Used by leading companies:

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How did the process begin?

The shopping center faced a double challenge: managing the flow of taxis that exceeded passenger demand and dealing with the saturation of parking accesses. The lack of coordination and foresight was negatively affecting the customer experience and the image of the center itself. 

"We were trapped in a vicious circle that affected both vehicles and taxi management. Operational efficiency was just a dream while lines of taxis invaded the streets and traffic jams at parking entrances became a daily puzzle."  

O.C. Shopping center operational manager

What was done?

Actions that were carried out:

  1. Implementation of KSI video analytics to monitor the number of people waiting for taxis and access to parking lots. 

  2. Creation of an additional waiting area for taxis nearby to balance the supply and demand of taxis according to the number of people waiting. 

  3. Establishment of an alert system that activated operational plans to clear traffic jams and control the flow of vehicles in real time. 

"With KSI, we opened our eyes. The data we obtained in real time allowed us to act before chaos broke out. We had gone from reacting to anticipating.

O.C. Shopping center operational manager

What results were obtained?

By leveraging the precision and agility of KSI video analytics, the shopping center significantly improved the customer experience and the flow of traffic around and within its facilities. The successful management of time and resources was reflected in an increase in overall efficiency and a decrease in complaints from visitors and taxi service operators, resulting in a positive return on investment and strengthening the reputation of the shopping center. as a space committed to innovation and efficiency.

"With the power that KSI gave us to predict and manage, there was a substantial decrease in operational problems and waiting times, both for customers and taxis. In addition, we managed to streamline the entry and exit of the parking lots with actions proactive measures that eradicated chronic traffic jams.

O.C. Shopping center operational manager

Summary and ROI

Taxis supply and demand adjustment

The number of Taxis available was adjusted to customer demand, improving the experience for both.

Reduction in parking congestion

It was possible to monitor congestion in the parking lots in real time and alert to take action  mitigating

Elimination of operational problems

Vehicle and taxi congestion was almost completely eliminated.

Packs used:


Standard Pack:
Capture and conversion

People counting and capacity

Outside traffic

Sales conversion


Dwell time

Visits by plant and areas

Customer acquisition


Plus Pack:
Customer experience

Bounce rate

Waiting queues

Real time alerts

Quality of care

Purchase abandonment

Customer churn


Full Pack:
Customer Journey

Heat maps

Customer journey


Traffic and interest by area

Stay times

Conversion by zones

Used by leading organizations:


The voice of our clients:


Marcelo Lombardi
General Manager - Shopping Tres Cruces

"With the contribution of KSI analytics, we help merchants efficiently manage the point of sale. This allows them to have valuable information to identify opportunities for improvement in real time and thus maximize their sales."
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