KSI Vision in Forbes: the Uruguayan startup that analyzes in-store behavior and has won clients such as Inditex, Mango, and Falabella.

The company, which already operates in 11 countries, is expanding rapidly in the United States and is preparing to raise a round of investment. Its proposal: to use AI and computer vision to help physical stores understand how their customers behave and make better business decisions.

In the retail world , the majority of sales continue to occur in physical stores. But unlike e-commerce—where every click , scroll , and purchase is measured in detail—less than 5% of retailers have tools to understand what's happening inside their stores. To address this gap, KSI Vision was born , a Uruguayan startup that aims to bring e-commerce analytics to the physical world.

The company, co-founded by Pablo Senatore , Gonzalo Carozo , Sofía Lemes Porteiro , and Rodrigo Duarte Katcher , developed software compatible with any security camera that uses artificial intelligence and computer vision to convert images into data about consumer behavior.

The solution allows you to understand everything from which areas of the store attract the most attention to why a sale is lost, to how efficiently the sales team converts a visit into a purchase. It also complies with the strictest privacy regulations, such as the General Data Protection Regulation (GDPR): no images are stored, nor is personal information collected.

Software insights

KSI Vision helps identify bottlenecks, estimate losses due to inefficiencies, and make data-driven business decisions. "One client identified that sales conversions dropped 30% during queues," explained Lemes Porteiro. He also explained that the software allowed them to identify a problem, quantify it, and—with simulation and sales loss prevention tools—identify the necessary actions to correct it. Other clients optimized staff distribution or redesigned their stores based on the insights generated, with tangible results in sales, customer experience, and operational efficiency.

The solution is currently used in sectors such as fashion, department stores, and other retail industries. KSI Vision is industry and hardware agnostic : it adapts to any type of camera, digital or analog.

Expansion and global clients

The company was founded in Uruguay, but its vision has always been international. After validating the solution in the local market, KSI Vision began an organic expansion that took it to several countries in the Americas and Europe. It was also selected for Morgan Stanley's acceleration program in New York, where it received a US$250,000 investment—which was used to accelerate business growth—along with intensive mentoring for six months. "It was a turning point. We went from being a bootstrapped startup to having successful entrepreneurs investing in us and supporting us as if they were part of the team," the co-founder emphasized.

The company currently operates in 11 markets—Argentina, Chile, Colombia, Peru, Uruguay, the United States, Germany, Spain, England, Italy, and Switzerland—and works with some of the world's largest retailers. Its clients include groups such as Inditex, Falabella, Duty Free, and Cencosud .

Now, it's preparing to raise a new round of investment with three focuses: accelerating expansion in the United States, supporting global deployment with its major clients, and continuing to invest in research and development. The five-year vision is ambitious but concrete: to become the global standard for analytics for physical stores. "Just as no one considers having an e-commerce business without Google Analytics, we want no physical store to operate without KSI Vision," Lemes Porteiro concluded.