Compare KSI com sistemas de tracking por WiFi
No devices. No privacy issues. Greater coverage.
WiFi tracking depends on users having WiFi active, generates incomplete data and raises privacy issues. KSI Vision works with cameras, completely anonymously.
Request my demoKSI Vision
Uses existing cameras to understand real behavior inside the space: zones, routes, dwell time, queues and operational opportunities, without relying on phones.
WiFi tracking
Estimates presence from device signals. It can work for certain aggregate maps, but loses precision and context when the goal is commercial intelligence.
How does KSI compare to WiFi tracking systems?
WiFi tracking measures devices. KSI Vision measures what happens in the physical space: people, routes, times, zones and operational conditions in real time.
| Feature | KSI Vision | WiFi tracking |
|---|---|---|
| Privacy | Anonymous, no personal data or MAC addresses. | Usually requires capturing or processing device identifiers. |
| Location accuracy | High, based on direct visual coverage of the physical space. | Medium or variable, dependent on signal strength, interference and AP density. |
| Operational coverage | Leverages existing cameras and visually relevant business zones. | Requires access points and consistent calibration throughout the space. |
| Visitors without smartphones | Detects visitors even if they carry no active devices. | Cannot detect people without a device or with WiFi disabled. |
| GDPR compliance | Designed for anonymous analytics and privacy by design. | May require consent, data governance and additional controls. |
| Infrastructure cost | Uses existing cameras and avoids dedicated tracking hardware. | May require dedicated APs, site surveys and network maintenance. |
| Physical behavior | Enables analysis of direction, speed, groups, zones and routes. | Delivers approximate presence and less context about what happens in the space. |
Anonymous analytics, no compromises
KSI Vision processes analysis anonymously. It does not need to store images of people or device identifiers, which simplifies GDPR compliance and avoids managing complex consents for commercial analytics.