Zone Performance
Not every zone in your store performs the same - discover which ones do and which ones don't
KSI Vision reconstructs each visitor's journey and measures traffic, dwell time, conversion and friction per zone - you will see exactly where the opportunities are and where sales are lost.
01 / ZONE CONVERSION
Not every zone converts the same
Store-wide conversion is just an average. Zone-level conversion is where the decisions live. KSI reconstructs each visit's path and measures how many people reach each area - entrance, window display, section, fitting room, checkout - so you can see exactly where the funnel breaks.
1. Identification at the entrance
Every visitor gets a unique, anonymous ID at entry. The journey starts there.
2. Path reconstruction
KSI links the visitor's internal trajectories across cameras into a single end-to-end path.
3. Conversion per zone
Computes what share of incoming traffic reached each zone. Pinpoints exactly where the funnel drops.
What it unlocks
Funnel: window → fitting room → checkout
See where customers drop out on the path to purchase.
Category optimization
Detect which sections actually get traffic and which are ignored.
Cross-shop between categories
Measure which zones get visited together to improve layout and promos.
Blind spots and shortcuts
Discover paths you didn't expect - and the ones no customer ever takes.
98% accuracy validated with multi-camera setups. No personal data stored.
02 / WHAT YOU WILL DO
Decisions you will be able to make
Real commercial targets
Set conversion goals based on a number that reflects reality, not one inflated by staff noise and repeat visits.
Identify which hours and zones convert most
With clean data, you will finally be able to see whether the problem is traffic, time of day, store zone, or visitor profile.
Real-time conversion alerts
KSI will send an alert when real conversion drops below a threshold, before the day ends badly.
Fair benchmarking across locations
Compare real conversion between stores without staff or operational flow distorting the comparison.
03 / PRIVACY
No personal data. No exceptions.
KSI's anonymous re-identification works through morphological recognition: it identifies visual patterns without storing images or personal data. GDPR compliant and aligned with local privacy regulations. Your store does not become a surveillance system - it becomes an intelligence system.