Success Story · Shopping Mall
How did a group of shopping centers improve tenant sales by 35%?
Discover how a shopping mall that only used cameras for security purposes was able to leverage them to automate commercial efficiency suggestions and increase tenant sales.
+10%
increase in sales conversion
35%
of tenants access the platform weekly
97%
more cost-effective than traditional sensors
100%
of tenants with proactive reports
- 01
The problem
The client needed to track the flow of people across different corridors and areas, but their existing technology did not allow for this data.
Thanks to KSI's ability to identify each individual anonymously, it was possible to obtain precise information on access points, journey, dwell time, areas visited, capture rate and sales conversion across all stores.
This objective information is highly valuable to share with tenants.
We had an excellent security camera system and KSI allowed us to expand its utility for other purposes. Individually and anonymously, we were able to identify key information for our commercial partners.
P.L.Technology Manager - 02
How it was solved
Data on capture and conversion efficiency was collected, setting up:
- ✓Automatic suggestions and reports for each tenant with concrete improvement opportunities.
- ✓Analytics platform available to all tenants to evaluate their campaigns.
- ✓Customer journey identification to understand shopping mall service demand.
Initially, we were focused on quantifying customer flow in the corridors. We lacked solid data to demonstrate to our partners that there was movement, but their stores weren't converting at the same level as others. Then we incorporated visitor counts and sales into the flow analysis, allowing us to measure attraction and conversion rates. By comparing stores by category, we could provide concrete automated suggestions to increase their ability to sell or attract customers.
P.L.Technology Manager - 03
Results
- ✓Automated suggestions sent to 100% of tenants proactively.
- ✓35% of them access the platform weekly to analyze their commercial efficiency indicators.
- ✓That group showed a sales conversion increase of between 5 and 10% since implementation.
- ✓Investment was 30x lower compared to traditional counting sensors, with superior data.
When we obtained so much information from our malls, we realized it was impossible to analyze it with our team - there simply wasn't enough time. But with KSI we managed to delegate this analysis to our partners, so that a massive, data-driven optimization process was implemented.
P.L.Technology Manager