Travel Retail · Free Shops
Every passenger minute, turned into a sale.
In a free shop, nobody comes to shop: they are passing through. KSI Vision turns the cameras you already have into real-time visibility on every passenger who walks in.
With KSI your team will be able to act before the passenger boards.
| Flight | Time | Time in store |
|---|---|---|
| KS 0412 | 05:45 | 7 MIN |
| KS 1180 | 06:10 | 11 MIN |
| KS 2207 | 06:35 | 14 MIN |
05:40High-pressure slot: Dwell time dropped to 7 min Trigger express protocol
At the airport, time decides the sale.
Passengers do not come to the store: they pass through it. After check-in and security, they often have only a few minutes left before boarding, and that time defines how much they buy. Without data, the store cannot see how much time each passenger has.
- 01Passengers short on time who do not convert. A passenger with little time buys far less, and today nobody sees them coming.
- 02Every time slot managed the same way. Early morning and afternoon get the same staffing, the same sales script and the same display.
- 03Checkout queues at the worst moment. The line grows just as boarding is called, and the product goes back on the shelf.
- 04Zones nobody walks through. Displays, tastings and brand activities with no real measurement of attention.
- 05What happens outside the store. A security delay or a flight change alters the day, and the store finds out late.
The passenger window
Flight KS 0412 · Madrid · 05:45
- 01Arrival and check-in04:50 · 22 min
- 02Security18 min
- 03Free shop7 min
- 04Boarding05:25
Move the clock and watch your store change.
The same free shop is not the same store at 5 a.m. as it is at 10 a.m. Drag the hour and see what KSI reads and what your team does.
05:00
What KSI reads
Passenger under pressure
- Dwell time
- 7 min
- Conversion
- −50%
- vs. the rest of the day
Suggested action
Trigger the express protocol
Sales staff at the entrance, ready-to-go gifts and a fast checkout open.
Values are illustrative.
A real-time reading of every passenger.
KSI processes the video from your cameras and turns it into anonymous behavior metrics: how many passengers walk in from the corridor, how long they stay, which zones they visit, where checkouts saturate and how it all changes hour by hour. Management, the sales floor and brands will work from the same data.
How dwell time translates into non-aeronautical revenue
Measure
Passengers walking in, capture from the corridor, dwell time, paths, hot and cold zones, and checkout queues.
Compare
By time slot, day, season, terminal or store, and against your conversion targets.
Alert
Automatic notices when dwell time drops, checkout saturates or a key zone goes without traffic.
Activate
Service protocols, staffing by time slot, display and promotions tailored to the passenger in the store.
A frictionless passenger is a passenger who buys.
Different passenger profiles, different ways to buy.
Each passenger arrives with a different profile: their time, their intent and their path. KSI identifies the patterns of each type so your team knows how to serve each one.
The one with time
What the data shows
How to activate it
Tastings, advice and launches. They browse, ask, compare and almost always end up buying something.
From the corridor to checkout, measured end to end.
Select each zone on the floor plan to see what KSI measures and the action it enables. Switch between hot and cold zones to see where attention concentrates and where nobody goes.
What it measuresDwell time by display, density and interaction at the tester area.
ActionAdd advisors at peaks and measure every brand activity.
Impact across the business
Commercial leadership
- Conversion by time slot, store and airport.
- Benchmarking across the store network.
- Sales per m² against real traffic.
Store and sales management
- Staffing based on real passenger flow.
- Checkout alerts before each boarding wave.
- A data-driven service playbook by passenger type.
Brands, category and trade marketing
- Traffic and attention by display.
- Real impact of every brand activity and launch.
- Data-backed arguments to negotiate with brands.
Success story
A frictionless passenger equals higher conversion.
How ShopGallery works with KSI Vision to understand every passenger who walks into its airport stores.
We use KSI to analyze passenger flow, zones of interest, potential saturation at the checkout line and hot and cold zones, to have a positive impact on conversion.
Frequently asked questions about KSI for free shops
KSI measures passengers walking in, capture from the corridor, dwell time by zone and time slot, paths, hot and cold zones, checkout queues and wait times, and real conversion by crossing flow with the POS. All in real time, with 99.9% accuracy and on the cameras you already have.
Dwell time is how long a passenger stays in the store or in a zone. In travel retail it defines the sale: ShopGallery observes a 13-minute average, but in the 4-8 a.m. slot it drops to 7 minutes and conversion falls by 50%. Measuring it makes it possible to adapt service to each passenger's real time.
No. KSI is software that runs on the security cameras you already have, of any brand or model. If some zones lack coverage, the KSI team will advise you on the assessment.
KSI crosses the flow of passengers walking in with your POS tickets, by store and by time slot. By excluding staff and repeat visits, the conversion rate reflects real passengers.
No. KSI processes the video and keeps only anonymous metadata. No images or personal data are stored, in compliance with GDPR.
Yes. KSI's architecture is centralized and scales to your entire store network, with comparisons across stores, terminals and airports from a single platform.
Between 1 and 5 days, depending on the number of cameras and stores.
Yes. With a REST API and webhooks, KSI integrates with your systems and, where available, with the airport's systems.