80% of your sales come from the store.
And it’s where you see the least...
KSI brings e-commerce analytics to your physical store. Its software transforms your security cameras so you can understand what happens in your store before checkout. No new hardware.
Compatible with any camera · Always the latest AI · GDPR compliant
Online, you measure everything. In-store, almost nothing.
80% of fashion sales still happen in physical stores. But layout, staffing and merchandising decisions are made with POS data - after the sale is already won or lost.*
Source: Deloitte (2025), BCG (2026)
What KSI measures
What you had before
Frictions that kill the sale
Visible queues reduce purchase probability.
Visible queues have the same effect on sales as raising prices by 5%. Customers don’t just get frustrated: they abandon their purchase.
Lu, Musalem, Olivares & Schilkrut, Management Science
The fitting room is the decision moment - and the invisible bottleneck.
Saturated fitting rooms create wait times and phantom stock: items held up that other customers can’t access. Sales drop 18%.
Deval, Totzek & Tucker, M&SOM (2021)
Purchase abandonment due to in-store inefficiencies
Operational inefficiencies and friction points generate up to USD 12 M in lost sales per store per year from purchase abandonment that goes undetected.
KSI VISION Benchmark
Of those who walk in, only 18% buy.
Why didn’t the remaining 82% buy?
A fashion store has a funnel as real as e-commerce. The difference is nobody measures it.
Which zones do they visit?
Where do they stop?
How long do they wait?
Where do they abandon?
Percentages are illustrative and vary by store and format. KSI measures your real data.
And you don't know at which step you lost them. Without funnel visibility by zone, fitting room and checkout, you can't intervene at any point in the process.
See my conversion →Increase your revenue and improve your operations
KSI fashion retail clients saw a 20% sales increase after redesigning their checkout process and wait-time perception.
Real-time congestion detection enabled staff redeployment before queues formed. Wait-time abandonment dropped 80%.
KSI revealed that the left zone received 3× less traffic than the right side, contrary to belief. The retailer redesigned layout based on real flow data, adjusting product placement to align with traffic.
Features to understand and optimize every zone of your store
Real conversion
Measure conversion against real purchase opportunities, filtering out staff, repeat visits and groups.
See more →Performance by section, category or floor
Compare zones, categories and floors by traffic, dwell time, conversion and friction.
See more →Dwell time
Understand how much time customers spend in store, by section, in fitting rooms or at checkout.
See more →Heatmaps
Visualize hot and cold zones of traffic and interest to optimize layout and display.
See more →Fitting room analytics
Detect saturation, wait times and fitting room usage at the most critical decision moment.
See more →Checkout & fitting room saturation
Receive alerts when wait times exceed acceptable thresholds and your team can still act.
See more →Visitor profiles
Understand aggregated and anonymous profiles: groups, families, couples, gender and age ranges.
See more →From security cameras to business intelligence.
KSI integrates with the cameras you already have
IP, analog, DVR, NVR, VMS and any brand. KSI connects to the CCTV cameras already installed in your store, without disrupting operations and with remote installation.
AI transforms video into behavioral data
KSI’s proprietary software uses the latest in AI to identify zones, paths, dwell time, fitting room congestion, queues, conversion, and friction inside the store. It doesn’t just measure how many people enter: it shows how they behave before buying - or abandoning.
The store team turns those insights into better decisions
Dashboards, reports, and alerts help you act in the moment and analyze and improve operations in the short and medium term: adjust staffing, redesign zones, optimize fitting rooms, improve layout, and detect opportunities by section, category, or store.
Built for the complexity of fashion retail chains
Minimize your investment
Leverage the cameras already inside each of your stores. No extra hardware, no new infrastructure, no construction.
Scalable for chains
If you operate multiple stores, KSI provides a consolidated view of your entire chain.
Enterprise-grade security
Designed to meet enterprise data privacy standards. KSI does not store personal data or recognize identities. Secure integrations with corporate systems.
See more →Implementation in days, not months
Implementation in under one week. 100% remote installation, without affecting store operations.
See more →Chosen by leading retailers worldwide
