82%ofthepeoplewhowalkintoyourstoredon'tbuy.
Doyouknowwhy?
Most stores manage their business by looking only at sales. But this doesn't tell you how many opportunities you had, how many were wasted, or why.
KSI makes visible everything that happens before the customer leaves the store.
Sales lost to unmeasured inefficiencies, per store per year
A store that sells more is not a store that performs better
It may be getting more traffic but converting worse. Without real data on how many potential customers came in and how many bought, you can't know.
And if your counting system counts re-entries and staff - the data you have doesn't reflect reality. What follows is always the same.
Incorrect data
The system counts re-entries and staff. Inflated traffic, artificially low conversion.
Nobody trusts it
The team ignores reports and operates on gut feel.
Sunk cost with no impact
The investment in analytics generates no return.
Of those who enter, only 18% buy. Where does the rest drop out?
How many bounce without looking at anything?
The most critical decision point and the least measured
How many leave without buying after trying?
Percentages are illustrative and vary by store and format. KSI measures your real data.
And you don't know at which step you lost them. Without funnel visibility, you can't intervene at any point in the process.
See my conversion →Sales aren't lost on the way out.
They're lost inside.
Queues cost as much as raising prices
Visible queues reduce purchase probability by the equivalent of raising prices 5%. In footwear, where personalized service is key, waiting causes customers to abandon before receiving help.
Lu, Musalem, Olivares & Schilkrut · Management Science
You don't know how many ask for help and leave
In footwear, conversion depends on the customer receiving attention. But without data on how many request help, how long they wait, and how many leave unattended, you can't optimize the process or staffing.
Operational issue identified in footwear chains
The system counts what it shouldn't
Re-entries, staff, duplicate visits. Your traffic looks inflated, your conversion looks low. The team stops using the data. The analytics investment becomes a sunk cost with no real impact.
Operational issue identified in footwear chains
In ecommerce you measure everything. In your store, almost nothing.
80% of fashion sales still happen in physical stores. But strategic and operational decisions are made with POS data - when the sale was already won or lost.
Everything you need to truly understand how your store converts
Real traffic, no noise
Unique visitors without re-entry duplicates. Staff excluded automatically. Real conversion - not what you thought you had.
Learn more →Visible purchase funnel
% of customers bouncing without interacting. Dwell time and its relationship to purchase. Exact point where the sale drops.
Learn more →Service saturation and queues
Detect when customers are waiting for assistance and how many leave without being served. Act before losing the sale.
Learn more →Friction quantified in dollars
Estimated purchase abandonment. Lost sales ($) per friction point. Alerts when wait time exceeds acceptable threshold.
Learn more →Cross-store comparison
With clean, consistent data, identify which stores have real improvement potential and which are already well-calibrated.
Visitor profile
Segmentation by gender and groups (families, couples). Classification by behavior: transactional vs. dwell.
Learn more →From security cameras to business intelligence.
KSI integrates with the cameras you already have
IP, analog, DVR, NVR, VMS and any brand. KSI connects to the CCTV cameras already installed in your store, without disrupting operations and with remote installation.
AI transforms video into behavioral data
KSI's proprietary software uses the latest in AI to identify zones, paths, dwell time, service queues, conversion, and friction inside the store. It doesn't just measure how many people enter: it shows how they behave before buying - or abandoning.
Your team turns those insights into better decisions
Dashboards, reports, and alerts help you act in the moment and analyze and improve operations in the short and medium term: adjust staffing, redesign zones, improve the service process, and detect opportunities by section, category, or store.
Designed for footwear store chains
No installations or technical visits
Works on your current cameras. No sensors, no door scanners, no coordination per store. Deployment in under a week, 100% remote.
Data you trust again
Anonymous morphological re-identification: real unique visitors, staff excluded, no gaps from system failures. Accuracy >99.5%.
Privacy by design · GDPR compliant
No capture or storage of personal data. Operates on movement patterns, not identities. Validated in shopping center stores.
Scales with your network
From one store to hundreds. Performance comparison across locations in one dashboard. One system, the entire chain.
Leading retail companies already make decisions with KSI
