Maximize the value of every m2 of your shopping mall.
KSI VISION turns your existing CCTV cameras into commercial and operational intelligence to better monetize each zone based on its real value, justify rents, analyze tenants, optimize campaigns and improve shopping center operations.
Operational view of the shopping mall: visitor flows, tenant capture, dwell time and zone performance on a single floor plan.
Shopping centers make strategic decisions without real visibility of what happens in their space.
Every area of the shopping center operates with incomplete, declarative or simply data-free information. The core pain is the same across all of them: lack of visibility into the real physical behavior of visitors.
Commercial
- Location pricing set by expert criteria, without real traffic data
- No visibility of aisle flow in front of each store or its capture rate
- No benchmark by store category to evaluate top performers vs. underperformers
- Lease renegotiations without objective arguments about value
Marketing
- Visitor profile based on one-off surveys, not actual behavior
- Marketing activities and campaigns without measuring real impact
- Customer journey invisible: no insight on how visitors move through the mall or why
- Impossible to validate whether marketing activities reach the target demographic
Operations
- Cleaning and security staff assigned on fixed shifts, not by demand
- Restroom capacity misaligned with actual usage by time and zone
- Operational incidents detected only after they have already affected the experience
General Management
- Investment and layout decisions made without data on real physical behavior
- No independent KPIs beyond what tenants self-report
KSI connects the physical behavior of the visitor with the business decisions of every team.
Use what you already have
Your existing CCTV cameras.
Real-time data
No weekly reports, no Excel spreadsheets.
Actionable for every team
Not a pretty dashboard nobody uses.
What every team gains with KSI.
From incomplete data to informed decisions.
Without KSI
- -Commercial knows how much a unit sells, but doesn't always know how much traffic it receives
- -Marketing knows how much it invested in a campaign, but doesn't always know how visitor behavior changed
- -Operations knows where problems exist, but doesn't always have data to anticipate them
- -Management sees the final result, but doesn't always understand the causes
With KSI Vision
- -Which zones have the most value and why
- -Which stores capture and convert best
- -Which campaigns generate real impact beyond total traffic
- -Which spaces need more operational attention and when
- -How to plan expansions, renovations and new commercial strategies
From security cameras to business intelligence.
KSI connects to the cameras you already have
No construction. No additional hardware. KSI connects to the mall's existing CCTV cameras remotely, without disrupting operations.
AI transforms video into behavioral data
Traffic by zone and floor, journeys, dwell time, tenant capture rates, common area usage and visitor behavior - in real time.
Every team works with the data they need
Commercial justifies pricing, marketing measures campaigns and operations optimises resources. One platform for the entire mall operation.
Everything you can measure about your shopping center.
Traffic
- -Occupancy per entrance in real time
- -Flow by zone and floor
- -Peak and off-peak hours
- -Multi-location comparison
Behavior
- -Dwell time by hour and day of the week
- -Individual visits vs. groups
- -Demographic profile of visitors
- -Routes and journeys
Tenant Performance
- -External traffic per unit
- -Capture rate from the aisle
- -Conversion per store
- -Benchmark by category
Retail Media
- -Exposure per common area
- -Traffic in front of activation spaces
- -Audience profile by location
- -Performance by time slot
Campaigns & Events
- -Incremental traffic vs. base period
- -Changes in dwell time
- -Zones and stores activated
- -Impact by entrance
Operations
- -Restroom usage by hour
- -Service area occupancy
- -Bottlenecks
- -Saturation by floor and area
Why KSI Vision.
KSI Vision is much more than a simple people counter.
No additional hardware
Software that runs on the CCTV cameras you already have.
Deployed in days
Not months.
GDPR compliant
For malls with international chains.
Accuracy under high traffic
Designed for the real demand of a mall.
Support in Spanish and English
For global teams.
Scalable to multiple centers
Consolidated view of your entire operation.
Chosen by leading shopping centers and retailers worldwide
