Heatmaps

Measure where attention concentrates - not where it is assumed to happen

KSI turns every camera into a spatial behavior sensor. Every square meter of your space gets a traffic and interest score, in real time, with no new hardware.

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KSI Vision · Live heatmap
Live
Attention in top zone
38%
+9% vs. previous week
Dead zone
Back
Intensity by zone
Real timePer floor
01The problem

Layout decisions are made without seeing where customers stop

Store layouts are often designed around a hypothesis: that customers will walk the aisles in a certain order, stop at specific key points, and react to merchandising as expected.

Reality almost never matches the hypothesis. There are dead zones no customer touches, hot spots nobody mapped, and merchandising in aisles where people only pass through quickly. Without measurement, it cannot be corrected.

Without visibility into attention, layout gets optimized blindly

02How it works

From pixels to layout decisions

1. Calibrated grid division

The space is divided into a calibrated metric grid. Each cell maps to a real, measurable floor area.

2. Traffic map

Every time a person crosses a cell, +1 traffic. Result: a precise circulation map.

3. Interest map

If someone stays in a cell longer than a configurable threshold (default 10s), +1 interest. Distinguishes between walking past and looking.

03What it's used for

Decisions that become obvious

Layout optimization

Detect dead aisles and reallocate space where people actually circulate.

Merchandising planning

Place high-margin products in zones with real interest, not assumed ones.

Dead zone detection

Identify areas that get traffic but no attention -and figure out why.

A/B testing of changes

Measure before/after impact of every layout change or visual merchandising intervention.

04Business impact

More than a pretty map

Evidence-based layout decisions

Every store layout change is validated with behavioral data, not assumptions.

More than 99% accuracy

Algorithm validated in real deployments. Works with any existing camera brand.

Your cameras are already seeing the heatmap

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